Why we buy : (Record no. 6285)

MARC details
000 -LEADER
fixed length control field 01290cam a2200349 a 4500
001 - CONTROL NUMBER
control field 16368280
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240902131804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100730s2009 nyu 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010483248
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781416595243
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1416595244
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .U53 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/34
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Underhill, Paco.
9 (RLIN) 33489
245 10 - TITLE STATEMENT
Title Why we buy :
Remainder of title the science of shopping /
Statement of responsibility, etc. Paco Underhill.
250 ## - EDITION STATEMENT
Edition statement Updated and rev.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Simon & Schuster Pbks.,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 306 p. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Shopping.
9 (RLIN) 33497
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1107/2010483248-b.html">http://www.loc.gov/catdir/enhancements/fy1107/2010483248-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1107/2010483248-d.html">http://www.loc.gov/catdir/enhancements/fy1107/2010483248-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1107/2010483248-s.html">http://www.loc.gov/catdir/enhancements/fy1107/2010483248-s.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1107/2010483248-t.html">http://www.loc.gov/catdir/enhancements/fy1107/2010483248-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 2
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 09/02/2024   658.834 C00901 09/02/2024 09/02/2024 Book

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