Marketing management:
Lal, Rajiv
Marketing management: Text and cases / by Rajiv Lal, John A. Quelch and V. Kasturi Rangan - New Delhi: TMH, 2007 - 812p.
Includes index
9780070603950
Marketing management
658.8 / LAL
Marketing management: Text and cases / by Rajiv Lal, John A. Quelch and V. Kasturi Rangan - New Delhi: TMH, 2007 - 812p.
Includes index
9780070603950
Marketing management
658.8 / LAL