Marketing management: (Record no. 695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00752nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000154945 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822140057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161021t2007 ii 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070603950 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201610211100 |
| -- | navnath |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lal, Rajiv |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | Text and cases / |
| Statement of responsibility, etc. | by Rajiv Lal, John A. Quelch and V. Kasturi Rangan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | TMH, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 812p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangan, V. Kasturi |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | C00069 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 658.8 LAL | C00069 | 08/22/2018 | 08/22/2018 | Book |