Global brand strategy:
Van Gelder, Sicco
Global brand strategy: unlocking brand potential across countries, cultures and markets / by Sicco Van Gelder. - London: Kogan Page, 2004. - 260p.
Brand name products, Planning
Brand name products, Marketing
Brand name products, Management
Export marketing
658.827 / VAN
Global brand strategy: unlocking brand potential across countries, cultures and markets / by Sicco Van Gelder. - London: Kogan Page, 2004. - 260p.
Brand name products, Planning
Brand name products, Marketing
Brand name products, Management
Export marketing
658.827 / VAN