Global brand strategy: unlocking brand potential across countries, cultures and markets / by Sicco Van Gelder.
Material type: TextPublication details: London: Kogan Page, 2004.Description: 260pSubject(s): DDC classification:- 658.827 VAN
Item type | Current library | Call number | Status | Date due | Barcode | |
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Reference | Indian Institute of Management Visakhapatnam | 658.827 VAN (Browse shelf(Opens below)) | Available | 000324 |
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