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One land, one billion minds :

Sridhar, Ramanujam

One land, one billion minds : insights on branding in India / Ramanujam Sridhar - Madras : Productivity & Quality Pub., c2006. - xv, 400 pages

Includes bibliography (p. 387-400)

ISBN: 8185984174 (hbk) 9788185984179 (hbk)

Subjects--Topical Terms:
Branding (Marketing) ---India

Dewey Class. No.: 658.827 / SRI

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