One land, one billion minds : (Record no. 792)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00848nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000155726 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180822140215.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170218t2006 ii a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8185984174 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788185984179 (hbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201702181356 |
| -- | navnath |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SRI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sridhar, Ramanujam |
| 245 1# - TITLE STATEMENT | |
| Title | One land, one billion minds : |
| Remainder of title | insights on branding in India / |
| Statement of responsibility, etc. | Ramanujam Sridhar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madras : |
| Name of publisher, distributor, etc. | Productivity & Quality Pub., |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 400 pages |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography (p. 387-400) |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Prof. Sridhar Ramanujam; |
| Address | Bangalore; |
| Method of acquisition | Donation |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) - |
| Geographic subdivision | India |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | C00189 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 1 | 1 | 658.827 SRI | C00189 | 10/11/2019 | 08/19/2019 | 08/22/2018 | Book |