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Marketing mantra :

Das Gupta, Vaswar

Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta - New Delhi : Prentice-Hall of India, ©1998. - xi, 162 pages ; 24 cm

Includes index.

ISBN: 9788120314375 8120314379

Subjects--Topical Terms:
Direct marketing ---India.

Dewey Class. No.: 658.840954 / DAS

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