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Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta

By: Material type: TextTextPublication details: New Delhi : Prentice-Hall of India, ©1998.Description: xi, 162 pages ; 24 cmISBN:
  • 9788120314375
  • 8120314379
Subject(s): DDC classification:
  • 658.840954 DAS
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.840954 DAS (Browse shelf(Opens below)) Available C00257

Includes index.

Prof. V. Anand Ram ; IIM Bangalore ; Donation

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