How brands grow :
Sharp, Byron
How brands grow : what marketers don't know / by Byron Sharp - Australia: Oxford University Press, 2010. - xvii, 228 pages : illustrations ; 23 cm
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
9780195573565 (hbk) INR 1928/-
Branding (Marketing)
Brand name products--Management
658.827 / SHA
How brands grow : what marketers don't know / by Byron Sharp - Australia: Oxford University Press, 2010. - xvii, 228 pages : illustrations ; 23 cm
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
9780195573565 (hbk) INR 1928/-
Branding (Marketing)
Brand name products--Management
658.827 / SHA