How brands grow : what marketers don't know / by Byron Sharp

By:

Sharp, Byron

Material type: Text

TextPublication details: Australia: Oxford University Press, 2010.Description: xvii, 228 pages : illustrations ; 23 cmISBN:

9780195573565 (hbk)

Subject(s):

DDC classification:

658.827 SHA

Summary: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.827 SHA (Browse shelf(Opens below))	Available		000523

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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