MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02798nam a22004331a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000073554 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180822135259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100616s2009 ii |r| ||110|eng|||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8131716830 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131716830 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201710131006 |
| Level of effort used to assign nonsubject heading access points |
mansoor |
| Level of effort used to assign subject headings |
201710131006 |
| Level of effort used to assign classification |
mansoor |
| Level of effort used to assign subject headings |
201705251713 |
| Level of effort used to assign classification |
mansoor |
| Level of effort used to assign subject headings |
201310251646 |
| Level of effort used to assign classification |
sudhir |
| -- |
201006160920 |
| -- |
VLOAD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management: |
| Remainder of title |
a south asian perspective. / |
| Statement of responsibility, etc. |
by Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi: |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
647p.,57, 8, 2, 28 p. : |
| Other physical details |
col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Gangadhar Shanagala: |
| Address |
EPGP12; |
| Method of acquisition |
Gift |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Varun Basu; |
| Address |
PGSEM, IIM Bangalore- 76; |
| Method of acquisition |
gift; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Koshy, Abraham. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jha, Mithileshwar. |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
IIMB Faculty publications. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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10021 |
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1 |
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10021 |
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1000 |
| 6 |
74225 |
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658.8 KOT;1 |
| o |
This copy is meant only for Faculty Publication display not for issue. |
| p |
This copy is meant only for Faculty Publication display not for issue. |
| r |
This copy is meant only for Faculty Publication display not for issue. |
| s |
4710:20120625 |
| -- |
2102:20120519 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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VIRTUAITEM |
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10000 |
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2 |
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1000 |
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74226 |
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658.8 KOT;2 |
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Chapter 1 to Chapter 6 Missing |
| p |
Chapter 1 to Chapter 6 Missing |
| q |
Chapter 1 to Chapter 6 Missing |
| r |
Chapter 1 to Chapter 6 Missing |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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10000 |
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No markings |
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10000 |
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4 |
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C32198 |
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658.8 KOT;8 |
| p |
PENCIL MARKS ARE AVAILABLE |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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VIRTUAITEM |
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10000 |
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10000 |
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C33148 |
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658.8 KOT;1 |
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NO MARKS |
| q |
A few pages (5-10) are highlited & Written in pen |
| r |
A few pages (5-10) are highlited & Written in pen |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
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VIRTUAITEM |
| -- |
30000 |
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30000 |
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1000 |
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C33522 |
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658.8 KOT;10 |
