Marketing management: (Record no. 172)

MARC details
000 -LEADER
fixed length control field 02798nam a22004331a 4500
001 - CONTROL NUMBER
control field vtls000073554
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180822135259.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100616s2009 ii |r| ||110|eng||||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131716830
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131716830 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201710131006
Level of effort used to assign nonsubject heading access points mansoor
Level of effort used to assign subject headings 201710131006
Level of effort used to assign classification mansoor
Level of effort used to assign subject headings 201705251713
Level of effort used to assign classification mansoor
Level of effort used to assign subject headings 201310251646
Level of effort used to assign classification sudhir
-- 201006160920
-- VLOAD
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management:
Remainder of title a south asian perspective. /
Statement of responsibility, etc. by Philip Kotler ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent 647p.,57, 8, 2, 28 p. :
Other physical details col. ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
520 3# - SUMMARY, ETC.
Summary, etc. The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Gangadhar Shanagala:
Address EPGP12;
Method of acquisition Gift
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Varun Basu;
Address PGSEM, IIM Bangalore- 76;
Method of acquisition gift;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar.
910 ## - USER-OPTION DATA (OCLC)
User-option data IIMB Faculty publications.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10021
-- 1
-- 10021
-- 1000
6 74225
a 658.8 KOT;1
o This copy is meant only for Faculty Publication display not for issue.
p This copy is meant only for Faculty Publication display not for issue.
r This copy is meant only for Faculty Publication display not for issue.
s 4710:20120625
-- 2102:20120519
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 2
-- 10000
-- 1000
6 74226
a 658.8 KOT;2
o Chapter 1 to Chapter 6 Missing
p Chapter 1 to Chapter 6 Missing
q Chapter 1 to Chapter 6 Missing
r Chapter 1 to Chapter 6 Missing
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
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6 77642
a 658.8 KOT;5
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
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6 77643
a 658.8 KOT;6
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
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a 658.8 KOT;7
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
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6 77640
a 658.8 KOT;3
o No markings
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
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-- 4
-- 10000
-- 1000
6 77641
a 658.8 KOT;4
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 8
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6 C32198
a 658.8 KOT;8
p PENCIL MARKS ARE AVAILABLE
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 10000
-- 10000
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6 C33148
a 658.8 KOT;1
p NO MARKS
q A few pages (5-10) are highlited & Written in pen
r A few pages (5-10) are highlited & Written in pen
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
-- 30000
-- 30000
-- 1000
6 C33522
a 658.8 KOT;10
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam - Andhra University Indian Institute of Management Visakhapatnam 08/22/2018 5 1 658.8 KOT C00797 04/08/2024 06/06/2023 08/22/2018 Book
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 6 5 658.8 KOT C00637 01/25/2024 01/24/2024 08/22/2018 Book

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