Marketing management: a south asian perspective. / by Philip Kotler ... [et al.].
Material type: TextPublication details: New Delhi: Pearson, c2009.Edition: 13th edDescription: 647p.,57, 8, 2, 28 p. : col. illISBN:- 8131716830
- 9788131716830 (pbk.)
- 658.8 KOT
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.8 KOT (Browse shelf(Opens below)) | In transit from Indian Institute of Management Visakhapatnam to Indian Institute of Management Visakhapatnam - Andhra University since 04/08/2024 | C00797 | ||
Book | Indian Institute of Management Visakhapatnam | 658.8 KOT (Browse shelf(Opens below)) | Available | C00637 |
Includes bibliographies and index.
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
Gangadhar Shanagala: EPGP12; Gift
Varun Basu; PGSEM, IIM Bangalore- 76; gift;
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