Marketing management: a south asian perspective. / by Philip Kotler ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Pearson, c2009.Edition: 13th edDescription: 647p.,57, 8, 2, 28 p. : col. illISBN:
  • 8131716830
  • 9788131716830 (pbk.)
Subject(s): DDC classification:
  • 658.8 KOT
Abstract: The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT (Browse shelf(Opens below)) Available C00637
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT (Browse shelf(Opens below)) In transit from Indian Institute of Management Visakhapatnam to Indian Institute of Management Visakhapatnam - Andhra University since 04/08/2024 C00797

Includes bibliographies and index.

The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

Gangadhar Shanagala: EPGP12; Gift

Varun Basu; PGSEM, IIM Bangalore- 76; gift;

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