How to thrive in a world where everything can be copied leap (Record no. 1777)

MARC details
000 -LEADER
fixed length control field 01274 a2200181 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191010151840.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191010b ||||| |||| 00| 0 eng d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781541730663
040 ## - CATALOGING SOURCE
Transcribing agency IIMV
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012 HOW
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Howard Yu
Relator term Author
9 (RLIN) 1255
245 0# - TITLE STATEMENT
Title How to thrive in a world where everything can be copied leap
Statement of responsibility, etc. by Howard Yu
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. BBS public affairs
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent ix, 269 pages:
Other physical details Illustrations;
Dimensions 23 cm.
520 3# - SUMMARY, ETC.
Summary, etc. Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?<br/><br/>In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam General Stacks 10/09/2019 1   658.4012 HOW 001221 10/09/2019 599.00 10/09/2019 Book

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