How to thrive in a world where everything can be copied leap by Howard Yu
Publication details: BBS public affairs New York 2018Description: ix, 269 pages: Illustrations; 23 cmISBN:- 9781541730663
- 658.4012 HOW
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 658.4012 HOW (Browse shelf(Opens below)) | Available | 001221 |
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?
In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.
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