The Network Is Your Customer: Five Strategies to Thrive in a Digital Age (Record no. 1800)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01255 a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191028135136.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191028b ||||| |||| 00| 0 eng d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780300188295 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 ROG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David L. Rogers |
| Relator term | Author |
| 9 (RLIN) | 1298 |
| 245 0# - TITLE STATEMENT | |
| Title | The Network Is Your Customer: Five Strategies to Thrive in a Digital Age |
| Statement of responsibility, etc. | by David L. Rogers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Yale University Press |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 312 pages; |
| Other physical details | Illustrations: |
| Dimensions | 25 cm. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | You are holding an incredibly useful and valuable guidebook to the new customer economy. Buy it. Learn from it. Succeed with it.”—Jeff Jarvis, author of What Would Google Do<br/><br/>“This is the stuff that every business and nonprofit needs to embrace if they’re to succeed in a changing world.”—Vivian Schiller, CEO of NPR<br/><br/>“I call it Listenomics. Others call it The Relationship Era. You can think of it as salvation. What David Rogers details in this compelling book is that the very forces that are destroying mass marketing—i.e., the digital revolution—also power the bright and bold future of commerce.”—Bob Garfield, host of NPR's On The Media, editor for Ad Age, author of The Chaos Scenario |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | General Stacks | 10/28/2019 | 2 | 2.00 | 1 | 658.812 ROG | 001240 | 11/28/2019 | 11/13/2019 | 3000.00 | 10/28/2019 | Book | 1 | ||||
| Dewey Decimal Classification | Non-fiction | Indian Institute of Management Visakhapatnam - Andhra University | Indian Institute of Management Visakhapatnam - Andhra University | General Stacks | 10/28/2019 | 2 | 2.00 | 1 | 658.812 ROG | 001239 | 02/16/2021 | 01/29/2021 | 3000.00 | 10/28/2019 | Book |