The Network Is Your Customer: Five Strategies to Thrive in a Digital Age by David L. Rogers
Publication details: Yale University Press London 2010Description: xx, 312 pages; Illustrations: 25 cmISBN:- 9780300188295
- 658.812 ROG
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Book | Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 658.812 ROG (Browse shelf(Opens below)) | Available | 001240 | ||
Book | Indian Institute of Management Visakhapatnam - Andhra University General Stacks | Non-fiction | 658.812 ROG (Browse shelf(Opens below)) | Available | 001239 |
You are holding an incredibly useful and valuable guidebook to the new customer economy. Buy it. Learn from it. Succeed with it.”—Jeff Jarvis, author of What Would Google Do
“This is the stuff that every business and nonprofit needs to embrace if they’re to succeed in a changing world.”—Vivian Schiller, CEO of NPR
“I call it Listenomics. Others call it The Relationship Era. You can think of it as salvation. What David Rogers details in this compelling book is that the very forces that are destroying mass marketing—i.e., the digital revolution—also power the bright and bold future of commerce.”—Bob Garfield, host of NPR's On The Media, editor for Ad Age, author of The Chaos Scenario
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