| 000 -LEADER |
|---|
| fixed length control field |
00818 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191121165400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191121b ||||| |||| 00| 0 eng d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788193306444 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381.0954 |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Marketing White book 2019-20 |
| Statement of responsibility, etc. |
Edited by Annurag Batra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
BW books |
| Place of publication, distribution, etc. |
India |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
258 pages; |
| Other physical details |
illustrations: |
| Dimensions |
25 cm. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
his edition shines spotlight on all these different colours that are carving out a whole new media and marketing landscape. It exploring key trends of various industry sectors and how the likes of inclusion, design thinking and technology are assisting the new breed of marketers and business leaders in India. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
1303 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Annurag Batra |
| Dates associated with a name |
[Edited by] |
| 9 (RLIN) |
1304 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
