| 000 -LEADER |
|---|
| fixed length control field |
01744 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191122121012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191122b ||||| |||| 00| 0 eng d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789389351088 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381.1420954 HAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
T N Hari |
| Relator term |
Author |
| 9 (RLIN) |
1307 |
| 245 0# - TITLE STATEMENT |
|---|
| Title |
Saying No to Jugaad: The Making of Bigbasket |
| Statement of responsibility, etc. |
by T N Hari |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Bloomsbury India |
| Place of publication, distribution, etc. |
New Delhi |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 170 pages; |
| Other physical details |
Illustrations: |
| Dimensions |
20 cm. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems.<br/><br/>The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories.<br/><br/>Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
M.S. Subramanian |
| 9 (RLIN) |
1308 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
