MARC details
| 000 -LEADER |
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| fixed length control field |
03295 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200225170700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200103b ||||| |||| 00| 0 eng d |
| 020 0# - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781625272478 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIMV |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4038 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Westerman, George |
| Dates associated with a name |
1963 |
| 9 (RLIN) |
1418 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Leading Digital: |
| Remainder of title |
Turning Technology into Business Transformation/ |
| Statement of responsibility, etc. |
by George Westerman, Didier Bonnet, Andrew McAfee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
HBR Press |
| Place of publication, distribution, etc. |
Boston |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 289p. |
| Other physical details |
Illistrations: |
| Dimensions |
26cms. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
"Copyright" --<br/>"Contents" --<br/>"Introduction: Are You Ready?" --<br/>"Ch 1: What Is Digital Mastery?" --<br/>"Pt 1: Building Digital Capabilities" --<br/>"Ch 2: Creating a Compelling Customer Experience" --<br/>"Ch 3: Exploiting the Power of Core Operations" --<br/>"Ch 4: Reinventing Business Models" --<br/>"Pt 2: Building Leadership Capabilities" --<br/>"Ch 5: Crafting Your Digital Vision" --<br/>"Ch 6: Engaging the Organization at Scale" --<br/>"Ch 7: Governing the Transformation" --<br/>"Ch 8: Building Technology Leadership Capabilities" --<br/>"Pt 3: Back at the Office: A Leader's Playbook for Digital Transformation" --<br/>"Ch 9: Framing the Digital Challenge" --<br/>"Ch 10: Focusing Investment" --<br/>"Ch 11: Mobilizing the Organization" --<br/>"Ch 12: Sustaining the Digital Transformation" --<br/>"Epilogue" --<br/>"Appendix: Digital Mastery Self-Assessment" --<br/>"Notes" --<br/>"Index" --<br/>"About the Authors." |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Become a Digital Master--No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information Technology - Management |
| 9 (RLIN) |
1419 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic Planning |
| 9 (RLIN) |
1420 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizational change |
| 9 (RLIN) |
1421 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bonnet, Didier |
| 9 (RLIN) |
1422 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McAfee, Andrew |
| 9 (RLIN) |
1423 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
