MARC details
| 000 -LEADER |
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| fixed length control field |
01750nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210706182603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210706b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781904838050 |
| Terms of availability |
899.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIMV |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827095 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chadha, Radha |
| 9 (RLIN) |
1538 |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
The cult of the luxury brand : |
| Remainder of title |
Inside Asia's love affair with luxurly/ |
| Statement of responsibility, etc. |
by Radha chadha and paul husband. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London: |
| Name of publisher, distributor, etc. |
Nicholas Brealey International, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
314p. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction : wear your success --<br/>1. A love affair with luxe --<br/>2. Finding meaning in an LV bag --<br/>3. Japan : an insatiable Yen --<br/>4. Hong Kong and Taiwan : Yin and Yang --<br/>5. China : from Mao suits to Armani --<br/>6. South Korea : indebted to luxury --<br/>7. Single-season sisters : Singapore, Malaysia, Thailand, Indonesia, and the Philippines --<br/>8. India : the next China? --<br/>9. How the cult is created --<br/>10. Advent of the genuine fakes --<br/>11. The future of luxury. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
<br/>''The Cult of the Luxury Brand'' is the first book to explore how and why an amazing ''luxeplosion'' is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94. |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Asia- |
| General subdivision |
Luxuries--Social aspects |
| 9 (RLIN) |
1539 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
|---|
| Main curriculum objective |
Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Husband, Paual |
| 9 (RLIN) |
1540 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
