Legends in marketing. (Record no. 417)
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000 -LEADER | |
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fixed length control field | 02043nam a2200397 a 4500 |
001 - CONTROL NUMBER | |
control field | vtls000151619 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | IIMBL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180822135643.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150112s2012 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788132105190 (set of 9 vols.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
Level of rules in bibliographic description | 201501121417 |
Level of effort used to assign nonsubject heading access points | david |
-- | 201501121213 |
-- | david |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT.1-9 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Legends in marketing. |
Name of part/section of a work | Philip Kotler / |
Statement of responsibility, etc. | series editor, Jagdish N. Sheth. |
246 30 - VARYING FORM OF TITLE | |
Title proper/short title | Philip Kotler |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Sage Publications, |
Date of publication, distribution, etc. | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 9 v. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
490 0# - SERIES STATEMENT | |
Series statement | Legends in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
Source of acquisition | Director |
Address | IIMB |
Method of acquisition | Gift |
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sheth, Jagdish N. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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-- | 30000 |
-- | 1000 |
6 | C33351 |
9 | Vol.1 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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-- | 30000 |
-- | 1000 |
6 | C33352 |
9 | Vol.2 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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6 | C33353 |
9 | Vol.3 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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-- | 1000 |
6 | C33354 |
9 | Vol.4 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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-- | 1000 |
6 | C33355 |
9 | Vol.5 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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-- | 30000 |
-- | 1000 |
6 | C33356 |
9 | Vol.6 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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-- | 1000 |
6 | C33357 |
9 | Vol.7 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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-- | 30000 |
-- | 1000 |
6 | C33358 |
9 | Vol.8 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
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-- | 30000 |
-- | 30000 |
-- | 1000 |
6 | C33359 |
9 | Vol.9 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | Vol.2 | 1 | 658.8 KOT.1-9 | C00668 | 09/05/2019 | 09/04/2019 | 08/22/2018 | Book | |||||
Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | Vol.3 | 1 | 658.8 KOT.1-9 | C00667 | 09/09/2019 | 09/04/2019 | 08/22/2018 | Book | |||||
Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | Vol.4 | 658.8 KOT.1-9 | C00666 | 08/22/2018 | 08/22/2018 | Book | |||||||
Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | Vol.5 | 658.8 KOT.1-9 | C00673 | 08/22/2018 | 08/22/2018 | Book | |||||||
Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | Vol.6 | 658.8 KOT.1-9 | C00669 | 08/22/2018 | 08/22/2018 | Book | |||||||
Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | Vol.7 | 658.8 KOT.1-9 | C00672 | 08/22/2018 | 08/22/2018 | Book | |||||||
Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | Vol.8 | 658.8 KOT.1-9 | C00671 | 08/22/2018 | 08/22/2018 | Book | |||||||
Dewey Decimal Classification | Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | Vol.9 | 658.8 KOT.1-9 | C00670 | 08/22/2018 | 08/22/2018 | Book | |||||||
Dewey Decimal Classification | Indian Institute of Management Visakhapatnam - Andhra University | Indian Institute of Management Visakhapatnam - Andhra University | 08/22/2018 | Vol.1 | 3 | 1 | 658.8 KOT.1-9 | C00603 | 10/01/2019 | 09/05/2019 | 08/22/2018 | Book |