Legends in marketing. (Record no. 417)

MARC details
000 -LEADER
fixed length control field 02043nam a2200397 a 4500
001 - CONTROL NUMBER
control field vtls000151619
003 - CONTROL NUMBER IDENTIFIER
control field IIMBL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180822135643.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150112s2012 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132105190 (set of 9 vols.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201501121417
Level of effort used to assign nonsubject heading access points david
-- 201501121213
-- david
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT.1-9
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Legends in marketing.
Name of part/section of a work Philip Kotler /
Statement of responsibility, etc. series editor, Jagdish N. Sheth.
246 30 - VARYING FORM OF TITLE
Title proper/short title Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 9 v. :
Other physical details ill. ;
Dimensions 26 cm.
490 0# - SERIES STATEMENT
Series statement Legends in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Director
Address IIMB
Method of acquisition Gift
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
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6 C33351
9 Vol.1
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6 C33352
9 Vol.2
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6 C33353
9 Vol.3
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9 Vol.4
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9 Vol.5
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9 Vol.6
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6 C33357
9 Vol.7
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
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6 C33358
9 Vol.8
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
-- VIRTUAITEM
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6 C33359
9 Vol.9
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 Vol.2 1   658.8 KOT.1-9 C00668 09/05/2019 09/04/2019 08/22/2018 Book
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 Vol.3 1   658.8 KOT.1-9 C00667 09/09/2019 09/04/2019 08/22/2018 Book
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 Vol.4     658.8 KOT.1-9 C00666 08/22/2018   08/22/2018 Book
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 Vol.5     658.8 KOT.1-9 C00673 08/22/2018   08/22/2018 Book
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 Vol.6     658.8 KOT.1-9 C00669 08/22/2018   08/22/2018 Book
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 Vol.7     658.8 KOT.1-9 C00672 08/22/2018   08/22/2018 Book
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 Vol.8     658.8 KOT.1-9 C00671 08/22/2018   08/22/2018 Book
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam Indian Institute of Management Visakhapatnam 08/22/2018 Vol.9     658.8 KOT.1-9 C00670 08/22/2018   08/22/2018 Book
    Dewey Decimal Classification     Indian Institute of Management Visakhapatnam - Andhra University Indian Institute of Management Visakhapatnam - Andhra University 08/22/2018 Vol.1 3 1 658.8 KOT.1-9 C00603 10/01/2019 09/05/2019 08/22/2018 Book

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