Legends in marketing. Philip Kotler / series editor, Jagdish N. Sheth.

By: Contributor(s): Material type: TextTextSeries: Legends in marketingPublication details: New Delhi : Sage Publications, 2012.Description: 9 v. : ill. ; 26 cmISBN:
  • 9788132105190 (set of 9 vols.)
Other title:
  • Philip Kotler
Subject(s): DDC classification:
  • 658.8 KOT.1-9
Contents:
v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Vol info Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT.1-9 (Browse shelf(Opens below)) Vol.1 Available C00603
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT.1-9 (Browse shelf(Opens below)) Vol.2 Available C00668
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT.1-9 (Browse shelf(Opens below)) Vol.3 Available C00667
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT.1-9 (Browse shelf(Opens below)) Vol.4 Available C00666
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT.1-9 (Browse shelf(Opens below)) Vol.5 Available C00673
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT.1-9 (Browse shelf(Opens below)) Vol.6 Available C00669
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT.1-9 (Browse shelf(Opens below)) Vol.7 Available C00672
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT.1-9 (Browse shelf(Opens below)) Vol.8 Available C00671
Book Book Indian Institute of Management Visakhapatnam 658.8 KOT.1-9 (Browse shelf(Opens below)) Vol.9 Available C00670

Includes bibliographical references.

v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.

Director IIMB Gift

There are no comments on this title.

to post a comment.

Copyright © 2024 Indian Institute of Management Visakhapatnam
Koha v23.05