Digital marketing / (Record no. 947)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00923nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000156608 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430165023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170609t2016 ii a 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199455449 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199455447 |
| Terms of availability | INR 525 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201706091128 |
| Level of effort used to assign nonsubject heading access points | navnath |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMV |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | GUP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ahuja, Vandana |
| 9 (RLIN) | 33344 |
| 245 1# - TITLE STATEMENT | |
| Title | Digital marketing / |
| Statement of responsibility, etc. | by Vandana Ahuja |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 437 pages |
| 500 3# - GENERAL NOTE | |
| General note | Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | PGP office : |
| Address | IIM Visakhapatnam, |
| Method of acquisition | Donation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 33266 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| 6 | C00283 |
| o | Donated by PGP office |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| 6 | C00284 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Visakhapatnam - Andhra University | Indian Institute of Management Visakhapatnam | 08/22/2018 | 6 | 1 | 658.872 AHU | C00283 | 08/17/2023 | 05/20/2023 | 08/22/2018 | Book | |||||
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 08/22/2018 | 2 | 3 | 658.872 AHU | C00284 | 12/20/2019 | 11/08/2019 | 08/22/2018 | Book | |||||
| Indian Institute of Management Visakhapatnam | Indian Institute of Management Visakhapatnam | 04/30/2024 | 658.872 AHU | C00852 | 04/30/2024 | 04/30/2024 | Dewey Decimal Classification |