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Digital marketing / by Vandana Ahuja

By: Material type: TextTextPublication details: New Delhi: Oxford University Press, 2016.Description: xvi, 437 pagesISBN:
  • 0199455449
  • 9780199455447
Subject(s): DDC classification:
  • 658.872 AHU
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.872 AHU (Browse shelf(Opens below)) Available C00284
Book Book Indian Institute of Management Visakhapatnam 658.872 AHU (Browse shelf(Opens below)) In transit from Indian Institute of Management Visakhapatnam to Indian Institute of Management Visakhapatnam - Andhra University since 08/17/2023 C00283

Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them.

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