Deviate : the science of seeing differently/ by Beau Lotto.
Material type: TextPublication details: London: Weidenfeld & Nicolson, ©2017.Description: xv, 332 pagesISBN:- 9781474607247
- 152.14 LOT
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book | Indian Institute of Management Visakhapatnam | 152.14 LOT (Browse shelf(Opens below)) | Available | 000547 |
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150.72 KER Foundations of behavioral research / | 150.72 KER Foundations of behavioral research / | 152.14 Title Deviate : The creative power of transforming your perception | 152.14 LOT Deviate : | 152.4 Mindfulness. | 152.4/1 Empathy. | 152.4/2 Happiness. |
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, [neuroscientist] Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others, and the world. With this new understanding of how the brain functions, we can apply these insights to every aspect of life and work. Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
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