Teaching entrepreneurship: a practice-based approach / by Heidi M. Neck, Patricia G. Greene, Candida G. Brush.

By:

Neck, Heidi M

Contributor(s):

Publication details: Edward Elgar 2014 Cheltenham, UKDescription: vii, 341 pages: illustrations; 24cmISBN:

9781782540694

Subject(s):

DDC classification:

658.11

Contents:

Machine generated contents note: 1. Teaching entrepreneurship as a method that requires practice -- pt. I THE PRACTICES OF ENTREPRENEURSHIP EDUCATION: THE THEORY -- 2. The practice of play -- 3. The practice of empathy -- 4. The practice of creation -- 5. The practice of experimentation -- 6. The practice of reflection -- pt. II THE PRACTICES OF ENTREPRENEURSHIP EDUCATION: THE APPLICATION -- 7. Exercises to practice play -- Puzzles and quilts -- Building the culture of your business with The Sims -- Rainmakers -- Improvisation for creativity -- Marshmallow tower -- Airplane contest -- Business model canvas game -- 8. Exercises to practice empathy -- The power of observation -- Negotiation for resource acquisition -- Monkey business -- Sequenced and escalated peer coaching exercises -- Interviewing an entrepreneur and self-assessment -- Perfect pitch -- Who's on first? -- Family systems -- Understanding the entrepreneurial side of government -- Creating customer personas. Contents note continued: 9. Exercises to practice creation -- Mind dumping for ideation -- Ideaspace -- Future trends and entrepreneurial opportunities -- Self-understanding for opportunity creation -- Resource acquisition game -- Building a strategic network -- Creating as an artist -- The resource challenge -- Your strategic alliance -- 10. Exercises to practice experimentation -- Feasibility blueprint -- Competitive cup stacking -- Escalating market tests -- Opportunity screening -- Fear of failure -- Drawing bridges -- $5, $50, and $500 experiments -- 11. Exercises to practice reflection -- Developing a reflective practice -- Reflecting on entrepreneurial experience -- Cultural artifacts -- Passion cube -- Opportunity walk -- Plotting the growth of your business -- Brewster's millions -- The dark side of entrepreneurship -- Envisioning entrepreneurial leadership -- 12.A final note: The practices support accreditation.

Summary: Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam - Andhra University		658.11 NEC (Browse shelf(Opens below))	Available		001621
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	658.421071 NEC (Browse shelf(Opens below))	Available		000912

Browsing Indian Institute of Management Visakhapatnam shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.4092 HIT The Oxford Handbook of Strategy Implementation	658.4094 BAH Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries	658.421 BRA Fundamentals for becoming a successful entrepreneur :	658.421071 NEC Teaching entrepreneurship:	658.45 FAD The art of asking: ask better questions, get better answers	658.46 COS Case in Point 10: Complete Case Interview Preparation	658.51 CON Theory of Scheduling	Next

Machine generated contents note: 1. Teaching entrepreneurship as a method that requires practice --
pt. I THE PRACTICES OF ENTREPRENEURSHIP EDUCATION: THE THEORY --
2. The practice of play --
3. The practice of empathy --
4. The practice of creation --
5. The practice of experimentation --
6. The practice of reflection --
pt. II THE PRACTICES OF ENTREPRENEURSHIP EDUCATION: THE APPLICATION --
7. Exercises to practice play --
Puzzles and quilts --
Building the culture of your business with The Sims --
Rainmakers --
Improvisation for creativity --
Marshmallow tower --
Airplane contest --
Business model canvas game --
8. Exercises to practice empathy --
The power of observation --
Negotiation for resource acquisition --
Monkey business --
Sequenced and escalated peer coaching exercises --
Interviewing an entrepreneur and self-assessment --
Perfect pitch --
Who's on first? --
Family systems --
Understanding the entrepreneurial side of government --
Creating customer personas. Contents note continued: 9. Exercises to practice creation --
Mind dumping for ideation --
Ideaspace --
Future trends and entrepreneurial opportunities --
Self-understanding for opportunity creation --
Resource acquisition game --
Building a strategic network --
Creating as an artist --
The resource challenge --
Your strategic alliance --
10. Exercises to practice experimentation --
Feasibility blueprint --
Competitive cup stacking --
Escalating market tests --
Opportunity screening --
Fear of failure --
Drawing bridges --
$5, $50, and $500 experiments --
11. Exercises to practice reflection --
Developing a reflective practice --
Reflecting on entrepreneurial experience --
Cultural artifacts --
Passion cube --
Opportunity walk --
Plotting the growth of your business --
Brewster's millions --
The dark side of entrepreneurship --
Envisioning entrepreneurial leadership --
12.A final note: The practices support accreditation.

Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection

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