Qualitative consumer and marketing research / by Russell Belk, Eileen Fischer and Robert V. Kozinets.
Publication details: Sage 2017 Los AngelesDescription: vi, 234 pages: illustrations; 25cmISBN:- 9780857027672
- 658.83
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 658.83 BEL (Browse shelf(Opens below)) | Available | 000936 |
Browsing Indian Institute of Management Visakhapatnam shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.816 VOH Principles of Pricing: An Analytical Approach | 658.827 DAV Brand vs. wild : building resilient brands for harsh business environments / | 658.827 GLA Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy | 658.83 BEL Qualitative consumer and marketing research / | 658.83028 MAZ Statistics for Marketing and Consumer Research | 658.8342 SCH Consumer behavior/ | 658.872 LOP Value in a digital world: |
Getting started : how to begin a qualitative research project --
Depth interviews --
Ethnography and observational methods --
Online observation and netnography --
Data collection aids --
Approaches to data analysis, interpretation and theory building for scholarly research --
Analysis, theory and presentation for managers --
Presenting, disseminating, and sharing --
Final thoughts.
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research
There are no comments on this title.