We are like that only: Understanding the logic of consumer india/ by Rama Bijapurkar
Publication details: Penguin 2013 GurgaonDescription: xxvii, 293 pages: Illustrations; 24 cmsISBN:- 9780143065975
- 381.33
Item type | Current library | Call number | Status | Date due | Barcode | |
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Reference | Indian Institute of Management Visakhapatnam | 381.33 BIJ (Browse shelf(Opens below)) | Available | 000040 | ||
Book | Indian Institute of Management Visakhapatnam - Andhra University General Stacks | 381.33 BIJ (Browse shelf(Opens below)) | Available | 001064 |
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381.1420954 Saying No to Jugaad: The Making of Bigbasket | 381.1420954 VAI Failing to Succeed: The Story of India’s First E-Commerce Company | 381.149092 WAL Sam Walton, made in America : | 381.33 BIJ We are like that only: | 381.45000954 ATW The luxury market in India : | 381.4500202854678 STO The Everything Store: Jeff Bezos and the Age of Amazon | 382.1 PUG International economics / |
Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India’—From the Foreword by C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid
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