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Marketing communications from fundamentals to strategies / by Michael L Rothschild.
Material type:
TextPublication details: Massachusetts: D C Heath, 1987.Description: 766pISBN: - 0669072109
- 659 ROT
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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Indian Institute of Management Visakhapatnam | 658.8 ROT (Browse shelf(Opens below)) | Available | C00473 |
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| 658.8 RAO Services marketing / | 658.8 RAO Services marketing / | 658.8 ROS Marketing channels: A management view / | 658.8 ROT Marketing communications from fundamentals to strategies / | 658.8 SAR Gurus and oracles | 658.8 SAU Marketing in the boardroom: winning the hearts and minds of the board | 658.8 SCU Odyssey : |
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