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1.
The 11 immutable laws of Internet branding. / Al Ries and Laura Ries. by
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding.
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 RIE.

2.
Branding your business: Promoting your business, attracting customers and standing o / by James Hammond. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Kogan Page India, 2008
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 HAM.

3.
Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by
Material type: Text Text; Literary form: Not fiction
Publication details: Washington: New York University, 1996
Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA.

4.
Business market management: Understanding, creating and delivering value / by James C Anderson, James A Narus. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice Hall, 1999
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.8 AND.

5.
Business marketing management: A stratetgic view of industrial and organizational markets / by Michael D Hutt, Thomas W Speh. by Series: Dryden Press Series in Marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Dryden Press, 1995
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.804 HUT.

6.
Designing and managing the supply chain: Concepts, strategies, and case studies / by David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. [Book with CD] by Series: McGraw-Hill/Irwin Series in Operations and Decision Science
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2003
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.5 SIM.

7.
Essentials of marketing research / by William G Zikmund, Barry J Babin. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi: Thomson South-Western, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 ZIK.

8.
Export marketing: A practical guide for exporters / by S Shiva Ramu. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wheeler, 1996
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 SHI.

9.
Global brand strategy: unlocking brand potential across countries, cultures and markets / by Sicco Van Gelder. by
Material type: Text Text; Literary form: Not fiction
Publication details: London: Kogan Page, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 VAN.

10.
Industrial marketing / by Krishna K Havaldar. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Tata McGraw-Hill, 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 HAV.

11.
International marketing / by Michael R Czinkota, Ilkka A Ronkainen. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Fort Worth: Dryden Press, 1993
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: BC C998.

12.
International marketing research / by C Samuel Craig, Susan P Douglas. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Chichester: Wiley Singapore, 2003
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.848 CRA.

13.
International marketing: An Asia Pacific focus / by Masaaki Kotabe. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Wiley India, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

14.
International marketing: Analysis and strategy / by Sak Onkvisit, John J Shaw. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1997
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 ONK.

15.
Living the brand : how to transform every member of your organization into a brand champion. / by Nicholas Ind. by Series: In association with marketing series
Material type: Text Text; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 IND.

16.
Makers of management : men and women who changed the business world. / by David Clutterbuck and Sturat Crainer. by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Macmillian, 1990
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658 CLU.

17.
Marketing Management: a south asian perspective / by Philip Kotler, Kevin Lane Keller and Abraham Koshy. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2007
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 KOT.

18.
Marketing channels: A management view / by Bert Rosenbloom. by Series: Dryden press series in marketing
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Dryden, 1995
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.87 ROS.

19.
Marketing communications from fundamentals to strategies / by Michael L Rothschild. by
Material type: Text Text; Literary form: Not fiction
Publication details: Massachusetts: D C Heath, 1987
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659 ROT.

20.
Marketing information revolution / edited by Robert C Blattberg, Rashi Glazer, John D C Little. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Harvard Business School, 1994
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.800 285 BLA.

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