Failing to Succeed: The Story of India’s First E-Commerce Company by K. Vaitheeswaran
Publisher: New Delhi Rupa Publications 2019Description: xvi, 204 pages; illustrations: 20 cmISBN: 9789353040369DDC classification: 381.1420954 VAI Abstract: You can get things right and yet go wrong. In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India- despite enjoying first-mover advantage- Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else- a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India.| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 381.1420954 VAI (Browse shelf) | Available | 001216 |
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| 381.0954 BAT Marketing White book 2019-20 | 381.142 DAL Big billion start up: the untold flipkart story/ | 381.1420954 Saying No to Jugaad: The Making of Bigbasket | 381.1420954 VAI Failing to Succeed: The Story of India’s First E-Commerce Company | 510.24339 SIM Mathematics for Economists | 511.42 HAI Advanced issues in partial least squares structural equation modeling / | 519.2 ALD Linear Probability, Logit, and Probit Models |
You can get things right and yet go wrong. In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India- despite enjoying first-mover advantage- Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else- a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India.
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