Failing to Succeed: The Story of India’s First E-Commerce Company by K. Vaitheeswaran

By:

K. Vaitheeswaran, Author

Publication details: Rupa Publications New Delhi 2019Description: xvi, 204 pages; illustrations: 20 cmISBN:

9789353040369

DDC classification:

381.1420954 VAI

Abstract: You can get things right and yet go wrong. In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India- despite enjoying first-mover advantage- Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else- a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam General Stacks	Non-fiction	381.1420954 VAI (Browse shelf(Opens below))	Available		001216

You can get things right and yet go wrong. In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India- despite enjoying first-mover advantage- Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else- a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India.

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