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The Digital Transformation Playbook – Rethink Your Business for the Digital Age/by David Rogers

By: David Rogers [Author].
Publisher: Columbia Columbia University Perss 2016Description: xi, 278 pages; Illustrations: 25 cm.ISBN: 9780231175449.DDC classification: 658.4062 ROG
Contents:
Preface 1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value 2. Harness Customer Networks 3. Build Platforms, Not Just Products 4. Turn Data Into Assets 5. Innovate by Rapid Experimentation 6. Adapt Your Value Proposition 7. Mastering Disruptive Business Models Conclusion Self-Assessment: Are You Ready for Digital Transformation? More Tools for Strategic Planning
Abstract: Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.
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Book Book Indian Institute of Management Visakhapatnam
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658.4062 (Browse shelf) Checked out 03/01/2020 001307
Book Book Indian Institute of Management Visakhapatnam
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658.4062 (Browse shelf) Available 001306
Book Book Indian Institute of Management Visakhapatnam
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Non-fiction 658.4062 ROG (Browse shelf) Checked out 08/18/2020 001243
Book Book Indian Institute of Management Visakhapatnam
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Non-fiction 658.4062 ROG (Browse shelf) Checked out 02/22/2020 001238

Preface
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data Into Assets
5. Innovate by Rapid Experimentation
6. Adapt Your Value Proposition
7. Mastering Disruptive Business Models
Conclusion
Self-Assessment: Are You Ready for Digital Transformation?
More Tools for Strategic Planning

Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.

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