Business marketing management: A stratetgic view of industrial and organizational markets / by Michael D Hutt, Thomas W Speh.

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TextSeries: Dryden Press Series in MarketingPublication details: New York: Dryden Press, 1995.Edition: 5th edDescription: 757pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Indian Institute of Management Visakhapatnam	658.804 HUT (Browse shelf(Opens below))	Checked out	10/18/2025	C00806

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Previous	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 SHI Research handbook of innovation and creativity for marketing management /	658.802 WES How to write a marketing plan /	658.804 HUT Business marketing management:	658.8040722 PRA The fortune at the bottom of the pyramid :	658.80954792 PAN Dabawalas	658.81 ING Sales management :	Next

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