Big billion start up: the untold flipkart story/ by Mihir Dalal
Publisher: India Pan Macmillan India 2019Description: 310 pagesw; Illustrations: 25 cmISBN: 9789389109146DDC classification: 381.142 DAL Abstract: The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology. Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Jack Ma, Masa Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had once forged. Based on extraordinary research, extensive interviews and deep access to Flipkart, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Indian Institute of Management Visakhapatnam - Andhra University | 381.142 DAL (Browse shelf) | Available | 001582 | ||
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Indian Institute of Management Visakhapatnam General Stacks | Non-fiction | 381.142 DAL (Browse shelf) | Available | 001246 |
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| 370 COO Sustainability, Human Well-Being, and the Future of Education | 378.54 CHA Quality accreditation and ranking: a silent revolution in the offing in Indian higher education | 381.0954 BAT Marketing White book 2019-20 | 381.142 DAL Big billion start up: the untold flipkart story/ | 381.1420954 Saying No to Jugaad: The Making of Bigbasket | 381.1420954 VAI Failing to Succeed: The Story of India’s First E-Commerce Company | 510.24339 SIM Mathematics for Economists |
The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology. Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Jack Ma, Masa Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had once forged. Based on extraordinary research, extensive interviews and deep access to Flipkart, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company
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