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Kellogg on branding: the marketing faculty of the Kellogg School of management / edited by Alice M Tybout; Tim Calkins

Contributor(s): Material type: TextTextPublication details: New Delhi: Wiley India, 2005.Description: xvii, 334p. : illISBN:
  • 9788126510276
Subject(s): DDC classification:
  • 658.827 TYB
Summary: Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
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Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.827 TYB (Browse shelf(Opens below)) Available 000329

Includes index

Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.

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