Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
Material type: TextPublication details: Boston, Massachusetts : Harvard Business Review Press, [2015]Description: xxviii, 287 p. : ill. ; 25 cmISBN:- 9781625274496
- 658.802 KIM
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.802 KIM (Browse shelf(Opens below)) | Available | 000003 |
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658.802 CRA Strategic marketing / | 658.802 HAR HBRs 10 must reads on strategic marketing / | 658.802 KIM Blue ocean strategy: | 658.802 KIM Blue ocean strategy : | 658.802 SHI Research handbook of innovation and creativity for marketing management / | 658.802 WES How to write a marketing plan / | 658.804 HUT Business marketing management: |
Includes bibliographical references and index.
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
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