Amazon cover image
Image from Amazon.com

Japanese Global Strategy : Overseas Operations and Global Marketing / by Katsuo Yamazaki.

By: Material type: TextTextPublisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2019Edition: 1st ed. 2019Description: 1 online resource (XVI, 184 pages 6 illustrations)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781137497369
Subject(s): Additional physical formats: Print version:: Japanese global strategy; Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification:
  • 338.7095 23 YAM
Contents:
1. Introduction -- 2. The Process of 'Monozukuri' in Global Business Environments -- 3. Hybrid Theory and Japanese Global Management -- 4. Case Studies on Japanese MNEs: Global Strategy -- 5. Prospective Global Markets -- 6. Golden Rules in Global Corporate Strategy.
Summary: This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam - Andhra University 338.7095 YAM (Browse shelf(Opens below)) Available 001553

1. Introduction -- 2. The Process of 'Monozukuri' in Global Business Environments -- 3. Hybrid Theory and Japanese Global Management -- 4. Case Studies on Japanese MNEs: Global Strategy -- 5. Prospective Global Markets -- 6. Golden Rules in Global Corporate Strategy.

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

Description based on publisher-supplied MARC data.

There are no comments on this title.

to post a comment.

Copyright © 2021 Indian Institute of Management Visakhapatnam
Koha v20.05