E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.

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TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2004.Edition: 2nd edDescription: xxvi, 589 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	658.872 (Browse shelf(Opens below))	Available		C00911

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Previous	658.87 RAN Transforming your go-to-market strategy:	658.8708 Handbook of research on franchising /	658.872 E-business & e-commerce: Managing the digital value chain /	658.872 E-business and e-commerce management : strategy, implementation, and practice /	658.872 The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns /	658.872 The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns /	658.872 AHU Digital marketing /	Next

Includes bibliographical references and index.

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