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Strategic brand management / by Richard Elliott, Larry Percy.
Material type:
TextPublication details: New Delhi: Oxford University Press, 2008.Description: 265pISBN: - 9780195692280
- 0195692284
- 658.827 ELL
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Visakhapatnam | 658.827 ELL (Browse shelf(Opens below)) | Available | C00063 |
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| 658.827 DAC Amul's India : | 658.827 DAV Brand vs. wild : building resilient brands for harsh business environments / | 658.827 DEC Creating powerful brands in consumer, service and industrial markets / | 658.827 ELL Strategic brand management / | 658.827 GLA Brand transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy | 658.827 HAM Branding your business: | 658.827 HOL How brands become icons: |
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