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Brands & the brain : how to use neuroscience to create impactful brands / Arvind Sahay.

By: Material type: TextTextSeries: IIM Ahmedabad business booksPublisher: Gurugram : Penguin Business, an imprint of Penguin Random House, 2022Description: viii, 352 pages : illustrations (black and white) ; 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780143452614
Other title:
  • Brands and the brain
Subject(s): DDC classification:
  • 153.85 SAH
LOC classification:
  • 153.85 SAH .S24 2022
Available additional physical forms:
  • Also available as an e-book.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam IIM Publications 658.827 SAH (Browse shelf(Opens below)) Available C01039

Includes bibliographical references (pages 316-352).

Also available as an e-book.

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