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1.
Blink: The power of thinking without thinking / by Malcolm Gladwell. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Penguin, 2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 153.44 GLA.

2.
Leadership in organizations / by Gary Yukl. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Jersey: Prentice-Hall, 1994
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 303.34 YUK.

3.
Research for marketing decisions / by Paul E Green, Donald S Tull, gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1994
Availability: Items available for loan: Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.83 GRE.

4.
Research for marketing decisions / by Paul E Green, Donald Tull, Gerald Albaum by
Edition: 5th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi: Prentice-Hall, 1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 GRE.

5.
Results: Keep what's good, fix what's wrong, and unlock great performance / by Gary L Neilson, Bruce A Pasternack. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Crown Business, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.406 NEI.

6.
Strategic marketing / by David W. Cravens, Nigel F. Piercy. by
Edition: 8th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006.(2009)
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 CRA. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 658.802 CRA.

7.
Analytics at work: Smarter decisions, better results / by Thomas H. Davenport, Jeanne G. Harris, Robert Morison. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4013 DAV.

8.
The paradox of choice : why more is less / Barry Schwartz. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperCollins Publishers, c2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 153.83 SCH.

9.
Business Analytics Data Analysis and Decision Making / by Christian S. Albright, Wayne Winston and Zappe by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Cengage Learning,
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.40300285554 ALB.

10.
Predicatably irrational: the hidden forces that shape our decisions / by Dan Ariely by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HarperCollins, 2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 153.83 AEI.

11.
The art of choosing: the decisions we make everyday - what they say about us and how we can improve them/ by Sheena Iyengar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Little, Brown Book Group, 2011
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 153.83 IYE. Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

12.
The strategy and tactics of pricing: a guide to profitable decision making/ Thomas T. Nagle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Pearson, 2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.816 NAG.

13.
Thinking, fast and slow/ Daniel Kahneman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom: Penguin books, 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 153.42 KAH.

14.
Contemporary strategy analysis: text and cases/ by Robert M. Grant by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: Wiley India Private Limited, 2015
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (3)Call number: 658.4012 GRA, ... Not available: Indian Institute of Management Visakhapatnam - Andhra University: In transit (1).

15.
A Behavioral theory of the firm / by Richard M. Cyert, James G. March. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Massachusetts : Blackwell Business, c1992
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.403 CYE.

16.
How to write a marketing plan / by John Westwood. by
Edition: 4rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.802 WES.

17.
Judgment calls : Twelve stories of big decisions and the teams that got them right/ Thomas H. Davenport and Brook Manville; with a foreword by Laurence Prusak by
Material type: Text Text; Format: print
Publication details: Boston, Massachusetts. : Harvard Business Review Press, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.403 DAV.

18.
The politics of organizational decision-making Andrew M. Pettigrew. by Series: The international behavioural and social sciences library
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Tavistock, c1973
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.403 PET.

19.
What I didn't learn in business school: How strategy works in the real world / by Jay Barney, Trish Gorman Clifford. by
Material type: Text Text; Format: print ; Literary form:
Publication details: Boston, Mass. : Harvard Business Review Press, c2010
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.4012 BAR.

20.
Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Doubleday , 2008
Availability: Not available: Indian Institute of Management Visakhapatnam: Checked out (1).

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