Mann ki baat: a social revolution on radio

By:

BlueKraft Digital Foundation

Material type: Text

TextPublication details: New Delhi: Lexis Nexis, 2017.Description: xix, 424 pISBN:

9789350359907

Subject(s):

DDC classification:

302.2 MOD

Summary: ‘Mann Ki Baat’, Prime Minister Narendra Modi’s popular and ubiquitous monthly radio address has developed into a tour-de-force in itself. Ever since the programme began on Vijaya Dashami in 2014 (3-Oct-2014) there has been considerable curiosity about the origins of the programme, the idea behind it and the mind of the man behind the inspiring voice that reaches millions every month. In times of visual bombardment, ‘Mann Ki Baat’ became one of the most popular programmes in the history of radio, not just in India but indeed worldwide. But how did this happen? What is the behind-the scenes story that made this happen? This book answers these questions and some more. http://lexisnexis.in/mann-ki-baat-a-social-revolution-on-radio.htm

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Indian Institute of Management Visakhapatnam	302.2 MOD (Browse shelf(Opens below))	Available		C00323

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Previous	302.13 BER Invisible influence : the hidden forces that shape behavior	302.13 HOL Advanced introduction to public choice /	302.2 GOD What to say and when to shut up /	302.2 MOD Mann ki baat: a social revolution on radio	302.2 MOD Mann ki baat: a social revolution on radio	302.231 LAL India social:	302.3 HER Organizational autoethnographies :	Next

‘Mann Ki Baat’, Prime Minister Narendra Modi’s popular and ubiquitous monthly radio address has developed into a tour-de-force in itself. Ever since the programme began on Vijaya Dashami in 2014 (3-Oct-2014) there has been considerable curiosity about the origins of the programme, the idea behind it and the mind of the man behind the inspiring voice that reaches millions every month.

In times of visual bombardment, ‘Mann Ki Baat’ became one of the most popular programmes in the history of radio, not just in India but indeed worldwide.

But how did this happen? What is the behind-the scenes story that made this happen? This book answers these questions and some more.

http://lexisnexis.in/mann-ki-baat-a-social-revolution-on-radio.htm

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