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1.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; New York: Routledge, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.84 ONK.

2.
Global marketing management / by Warren J Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersery: Prentice-Hall, 2002
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.848 KEE.

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