Research handbook of innovation and creativity for marketing management / edited by Eric Shiu Department of Marketing, University of Birmingham, UK.
Material type: TextPublisher: Cheltenham, UK : Edward Elgar Publishing, [2017]Copyright date: ©2017Description: ix, 250 pages : illustrations ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9780857937940
- 658.802 23 SHI
- HF5415.13 .R47 2017
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam - Andhra University | 658.802 SHI (Browse shelf(Opens below)) | Available | 001505 |
Includes bibliographical references and index.
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