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Consumer behaviour and analytics / Andrew Smith.

By: Material type: TextTextPublisher: New York : Routledge, 2020Edition: 1 EditionDescription: 204pContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138592650 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8342 23 SMI
LOC classification:
  • HF5415.32 .S5595 2020
Contents:
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Indian Institute of Management Visakhapatnam 658.8342 SMI (Browse shelf(Opens below)) Available 001520

Includes bibliographical references and index.

An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.

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