Marketing / Michael J Etzel, Bruce J Walker and William J. Stanton.
Material type: TextPublication details: New Delhi: Tata Mcgraw Hill, c2004.Edition: 13th edDescription: xxi, 650, 56 p.: col. illISBN:- 9780070590229 (pbk.)
- 658.8 ETZ
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.8 ETZ (Browse shelf(Opens below)) | Available | C00636 |
Includes bibliographic references and index.
Prof Ramesh Kumar: IIMB Gift
Harish Sampangi: Ramamurthy Nagar, Bangalore Gift
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