"Remember those great Volkswagen ads?" / by Alfredo Marcantonio, David Abbott and John O'Driscoll.

By:

Marcantonio, Alfredo

Contributor(s):

Material type: Text

TextPublication details: London : Merrell, 2014.Description: 363 pages : illustrations (some color) ; 28 cmISBN:

9781858946344

Subject(s):

DDC classification:

R659.196292222 MAR

Summary: The only comprehensive review of the revolutionary Volkswagen advertising campaign of the 1960s and 70s, which is universally acknowledged to be the greatest and most influential ever created. This much enlarged and updated edition is illustrated with over 450 reproductions of advertisements, plus a histroy of the iconic Volkswagen Beetle.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Indian Institute of Management Visakhapatnam	R659.196292222 MAR (Browse shelf(Opens below))	Not For Loan		000574

The only comprehensive review of the revolutionary Volkswagen advertising campaign of the 1960s and 70s, which is universally acknowledged to be the greatest and most influential ever created. This much enlarged and updated edition is illustrated with over 450 reproductions of advertisements, plus a histroy of the iconic Volkswagen Beetle.

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