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The marketing whitebook, 2009-2010 : marketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2009
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P9.

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Marketing whitebook 2012-2013 : one-stop guide for marketersMarketers essential handbook / edited by Fehangir S Pocha. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Businessworld, 2012
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 381.095405 P12.

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